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The Ultimate Marketing
Plan by Daniel S. Kennedy. Available at leading bookstores, Amazon "dot" com and selected Kinko's stores. $10.95 U.S. Bob Adams, Inc. Publisher ISBN: 1-55850-017-0 This page last updated 07/07/04 © 2000 SMC / Scully Design |
| pg. 11 | What is marketing? " . . . getting the right message to the right people via the right media and methods." |
| pgs. 30 & 31 | "The customer has to be led up five steps to a buying or action decision - to return an order form, redeem a coupon, call for an appointment, come in to a store, or buy a product or service - and the five steps are the same for any and every product or service, for marketing to consumers or business-to-business". |
| Quote pg. 95 | "There are three kinds of people; those who make things happen, those who watch things happen, and those who wonder what happened." |
| pg. 105 | Chapt. 9 'Maximizing Total Customer Value' " . . . the kind of customer service (CS) that makes customers feel important, appreciated, and respected begins . . . with an attitude of gratitude." " . . . getting total value from your customers begins with valuing them totally!" "To excel in CS, every member of your team has to . . . live it as a priority." |
| See the stellar reader reviews at Amazon "dot" com | |
| Dan Kennedy's | BusinessTown.com A great source of quality information for business . . . including business on the Internet (new) & more. |
